WILLIAMS GARAGE
Explore the technology, team and culture inside the Williams Racing virtual garage
fan engagement on steroids
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A PEAK BEHIND THE CURTAIN
Alongside an F1 Team’s driver and car, the team’s garage is one of its most iconic assets, but, despite it’s prominence, very few fans get to actually visit it in person. We created an interactive and gamified digital facsimile of Williams Racing’s Pit-lane Garage that fans could explore right within their app.
